We moved the old site-builder pages to a lean, fast-loading build, trimmed the page weight and set up image and font loading to improve Core Web Vitals.
Case study
Case study: a faster, easier-to-find website for K9 Services Unlimited
K9 Services Unlimited is a dog training business serving Knoxville and nearby East Tennessee towns, with more than 30 years of experience. In October 2026 K9PN rebuilt its website on a faster platform and organized it so people searching for training can find the right page. This is what we did and what we can measure so far.
What we built
Six changes to the K9 Services Unlimited website
Everything below is live on k9servicesunlimited.com.
Pet dog training, puppy training, advanced obedience, behavior rehabilitation, board and train, working, sport, service and police K9 training each have their own page.
We added pages on training cost, off-leash control, breeds such as German Shepherd, Malinois, Rottweiler and goldendoodle, resource guarding and crate training.
Knoxville, Loudon, Maryville, Oak Ridge, Lenoir City and Farragut each have a service-area page with local copy.
A Google rating and reviews section on the home page, a bio for trainer Justin Rigney written in his own words, and structured data so Google can read the business details.
Privacy Policy and Terms pages with SMS disclosures, plus the chat widget connected to the registered text-messaging campaign.
The starting point
The business had a strong reputation and a long track record but a website that was heavy, slow in places and thin on pages that match what people type into Google. The goal was to rank for Knoxville dog training searches and turn that traffic into calls and booked consultations.
What we can measure so far
On October 11, 2026, Semrush showed 253 organic keywords and about 230 estimated monthly organic visits for k9servicesunlimited.com in the US database. Search results take weeks to months to move, and the rebuild is only days old, so we are treating this as the baseline. We will update this page with before-and-after results as they come in.
Why this matters for other dog trainers
The same approach applies to any trainer: a fast site, one page per service, one per area you serve, honest proof and a way for every inquiry to get an instant reply. See how K9PN handles website design for dog trainers and SEO for dog trainers, or read our guide to building a dog training website.
Connected to a CRM
The site is built to connect forms, chat and text messages to a CRM so new inquiries are caught and followed up. Read what to look for in a dog training CRM.
Common questions
Who is K9 Services Unlimited?
A Knoxville-area dog training business offering pet dog, puppy, board and train, behavior, working, sport, service and police K9 training.
What did K9PN do for the website?
K9PN rebuilt the site for speed, added pages for each service, breed topic and town, added trust signals and set up compliant forms and text messaging.
Did the rebuild increase traffic?
It is too early to say. The rebuild is recent, and we will publish before-and-after results here when there is enough data.
Can you do this for my dog training business?
Yes. K9PN builds websites, CRMs and local SEO for dog trainers, with monthly plans from $250.
Related
Want a site like this for your business?
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